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There is a lot of misleading information about giclee art reproduction being spread out in the world of the internet. Nearly from the point of its inception, giclee has been criticized by artists who subscribe to an old-world school of thought. The most popular opinion amongst giclee critics is that giclee is not a good investment because there is absolutely “no way” they can appreciate in value. Assuming this were true, this belief is based on the misconception that people only collect art as an investment. This logic overlooks the thousands of patrons who collect artwork simply because, well, they love art. There's no argument that giclee fine art reproductions will fail to appreciate in value at the same rate as an original, but it is illogical to make the assumption that these magnificent prints will only decrease in value over time. The truth is, these are breathtaking prints and any collector would feel proud to have them displayed in their home, office or gallery. Add to this the fact that most fine art reproductions are produced in small quantities, and are in many cases very rare, and this argument becomes null and void. Another popular myth about giclee reproductions is that they rapidly rot and deteriorate after several years. This, of course, is definitely false. The truth is, true giclees are produced using only the highest quality archival inks and canvas. Most of these reproductions will remain impeccable for well over 75 years, and some may remain in mint condition for as long as 200 years. Critics claim this is impossible to verify, but most giclees undergo rigorous testing for wear and decay. These prints are exposed to high-intensity UV light and excessive amounts of humidity to simulate the harshest achievable conditions a piece of artwork can be exposed to. These accelerated aging tests prove over and over that giclee prints that avoid using acid-based canvas and low quality inks will pass the test of time. The final misrepresentation about giclee reproduction is that it is difficult for photographers and artists to be profitable off their prints. This is not true at all. There is a booming market for fine art and photographic reproductions. Artists likeBanksy and Patrick Moran not only make money off their original paintings and photographs, but make the bulk of their money off of the countless reproductions they are able to generate using the giclee printing process. The fact is, there's an enormous market for collectors who want to enjoy the works of their favorite artists, but simply cannot afford to purchase an original. You cannot let these myths fool you. Giclee is an excellent way to reproduce, purchase and display some of the world's most extraordinary artwork.
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