How to Split Test

A question often posed by Internet Marketers is one of how to split test an offer, or associated copy elements.
But before I answer the question of how to split test, lets first of all take a look at what split testing is and why you should think of split testing in the first place.
What is split testing?
Split Testing is one of the best and most effective ways to increase your conversion rate on your site.
A basic split test is created around testing two variations of a page by delivering the versions equally amongst your visitors and then calculating which version preformed best.
Split testing is done using split testing software that either sites on the same server as your website, or software that is hosted with a service provider (in each case there are pro's and con's).
So why split test
Split testing is the quickest most efficient way of increasing your value per visitor. Split testing essentially provides you with a method of increasing your revenue per visitor by literally testing what appeals most to your target audience, and simply put there is no other method or tactic that can so effectively increase your online revenue.
Split testing when used effectively enables you to make the most out of your online resrouces, including your time, and adverting spend.
How to split test:
Split Testing is actually easier than most people think and the basic concept is that you take two exact pages, change one page element on the copied page and then basically use some clever software that will evenly rotate the pages amongst your visitors.
The software not only split tests the pages, but it will also record which one of the two pages performs better in the split test, thus enabling you to see which elements not only influence the result most (sales, opt-in etc) but actually gives you an idea which elements in your copy your target audience responds most to.
And that in a nutshell is how you split test. There are many great online resrouces on how to split test and reviews of split testing software that are available, all you need to do is either search, split testing, or the phrase how to split test and you will find a ton of resources at your disposal.
Good luck and happy split testing!

Article Source: http://articles-mart.com

Justin Harrison is highly sought after conversion and optimisation expert, and consults directly on split testing strategy to an array of blue chip clients including BBC, Amazon and British Airways. He is also the author of the highly acclaimed Split Test Master Guide, which is an award winning guide on how to split test.

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